Steve Pockross

As CEO, Steve brings more than 20 years of startup, nonprofit, and Fortune 500 experience to not only running the business of Verblio, but also setting the culture, vision, and purpose of the team. Outside the office, Steve enjoys ultimate frisbee, telemark skiing, hosting jazz concerts, and spending time with his two boys.
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Everything You Want to Know About Startups, You Can Learn From Flying Discs

By Steve Pockross / September 6, 2018 / 0 Comments

Last month, my team Chupacabra competed in the U.S. Ultimate Frisbee National Championships outside of Chicago. I hadn’t been there since my first trip in 1992 with my college team Nietzch Factor. Of course, I now play Grandmasters-level Ultimate (a euphemism for old and tight-in-the-hamstrings), but a friend of mine looked it up at USA…

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Find Me A Psychic: An Inside Look At The Outsourcing Dilemma

By Steve Pockross / February 22, 2018 / 0 Comments

It’s hard to forget the first time your sales team brings in a Spanish psychic network opportunity. In my previous life in crowdsourced call centers, sourcing hundreds of Spanish-speaking call center agents from across the United States was already a significant challenge, but — through the power of the crowd — we had built a…

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How My First Year At BlogMutt Feels A Lot Like Moving To South America

By Steve Pockross / December 20, 2017 / 0 Comments

I’m thrilled to have just passed my one year mark with this great company. One of my favorite expressions is that ‘time flies when it’s not you.’ We’ve had an amazing, busy, and exciting year, and our time has been filled with hard work and dedication. With the new year approaching, I’ve been reflecting on…

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Living-Room Fiddle Concerts & Modern-Day Marketing

By Steve Pockross / June 28, 2017 / 0 Comments

Last month, Katie Glassman and Snapshot took time out of their busy schedule to play in my living room. We moved the furniture out, moved in as many folding chairs as possible, and somehow moved a piano across the house. (I’ll never understand exactly how that happened).

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Why I’d Rather Be Peet’s Coffee Than Starbucks

By Steve Pockross / May 24, 2017 / 0 Comments

My college roommate was obsessed with Peet’s coffee. It was 1990 and his parents would mail him coffee from Berkeley to our university in Connecticut every two weeks. This was before the coffee renaissance in the U.S., and I thought this was just another one of his quirks – like listening to the same five…

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Storytelling Through Crowds

By Steve Pockross / February 28, 2017 / 0 Comments

The Case for Crowdsourced Business Writing Every business needs to tell its story. And the rise of content marketing has heightened the importance of sharing that story. Your customers receive a cacophony of messages from different companies every day. They want to learn from you on their terms, on the topics that appeal to them…

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