There’s no magic content wand to wave for growing your content offering. In fact, most agencies bake a little “content development” into every RFP without much of an idea about how best to execute. And for many agencies, the old way of soliciting content from clients worked. Put it in the RFP, client says, “Hmm!…
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Hey there Mr. Marketer or Ms. Creative Director. If you are in the position, like me, of selling blogging services to small and medium businesses, then I hope you find the ideas in this post help you to sell blog content. I think about this stuff every day.
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Everyone knows it’s important to blog in the same way that everyone knows it’s important to floss their teeth. While we embrace this accepted wisdom at a conceptual level, it’s easy to get into bad habits and slowly cause damage that’s difficult to monitor until a big problem rears its ugly head.
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Fact: It takes a lot to make an agency blog not suck. And in the face of this suckitude, agencies encourage their clients to blog, create website content, get into content marketing, do social…And yet, so few agencies effectively practice what they preach. Why is that? We work with agencies all the time. Not only for…
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New business isn’t a formal department in a lot of small to mid-sized agencies. For most agencies, the best new business starts in finding opportunities with current clients. But pitching new business to current clients can be a bit awkward and is often overlooked because of more pressing projects.
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