Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Companies and agencies need to ensure there’s a streamlined and effective…
Read MoreContent optimization is the process of refining and tweaking your content to match a user’s search intent, rank in search engine results pages (SERP), and improve the quality and readability of your asset. Sounds tricky, right? As an agency, maybe you’re optimizing content in-house, or perhaps you’re outsourcing projects to an SEO professional. Either way,…
Read More