WHAT IS EMAIL MARKETING & WHY IS IT IMPORTANT? Email marketing means sending emails to customers in order to help build relationships and boost revenue. It requires knowing both who you are and who your customers are. It does not mean simply sending an email outlining what you think your greatest feature is. Successful email…
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Candy buffets can be a lot of fun at Sweet 16 ballroom parties, but maybe you’d like a supplement or a substitute for all that sugar and all those calories. Here are 3 fun ideas for party stations for a teen party. Arts & Crafts Station There are plenty of crafts that will give you…
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Traveling always takes its toll, and it’s not just a financial one. While traveling can be a pricey venture, a more important consideration is the toll that traveling has on health. HOW TRAVELING AFFECTS HEALTH First, let’s look at how traveling can make people feel poorly. Often when traveling, people get less sleep because they…
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Although wine lovers may typically flock to France or Napa, they shouldn’t overlook Philadelphia. Surprised? Don’t be! The fertile countryside around the city features the ideal soil and climate to support vineyards, and more than 200 wineries dot the landscape—much to the delight of Philadelphians and visitors alike. You could spend a day or even…
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In the hospitality industry, making everyone happy all the time is the goal. Does it succeed every time? Of course not. But when it comes to creating satisfied customers, it’s ongoing dedication to excellence that counts. The best customer experiences occur when someone is treated far better than they expected to be. What are they…
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A job in the hospitality industry is unlike any other. As opposed to other businesses where products can be produced in a factory and standardized, the real “product” in a hospitality position is being produced in the same moment it is being consumed–a hotel is selling much more than just a room, they are selling…
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