While being a CEO is cool and all, my ideal job has always been to be a Brazilian rockstar. Sadly, I’ve always had two things going against me: 1. I’m not Brazilian (though I’ve tried very hard on this) and 2. My resume included no rock star experience. That is, until the pandemic, when I…
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Last month, I celebrated my five-year anniversary as CEO of Verblio. As my first time in the CEO role, it’s been an incredible journey so far, but there have been more than a few unexpected surprises. In no particular order, here are nine things that caught me off-guard about becoming a first-time CEO: 1. Approving…
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In Parts One and Two of this series, I talked about the tricks I use to get my own thought leadership out in the world. (Like enlisting a writer and repurposing my podcasts and interviews.) I’m far from the only person at my company with valuable insight to share, though, and, if you’re only tapping…
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I’m back with the second way I keep my thought leadership running strong as a time-crunched CEO. This is probably one of the most frequently asked questions I get from other executives, and it felt like it was time to go deep on how we can all get this done. If you haven’t checked out…
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Episode Summary In the second part of their conversation, Steve and Ben talk about what it was like for Verblio to acquire the AI-driven video platform Automagical. They cover the M&A process, the unexpected challenges, and how the move led Verblio to double down on its role as a written-content-first platform. (And don’t miss the…
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Episode Summary On the MarTech Podcast with host Ben Shapiro, Steve breaks down the different types of content, the different types of content providers, and how scaling content through outsourcing can give brands serious weight in the marketplace. Steve and Ben also talk about the content strategies they’re seeing in the industry today, and what…
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