Daniel Doan

Content creation is tricky, and before you can even get to step one, there’s step zero: building a website. Your website will house your content. So before even worrying about content, you should first think about its home, or you’ll be putting the cart before the horse. Only once you have things like a layout…

It’s time to master the art of SaaS acronyms. If you’re sick of feeling behind the curve in the ever-changing field of software and tech, it’s time to take this masterclass right to the top. Read on to learn more about how you can add more SaaS to your vocabulary without going (slowly) insane.  What…

Using testimonial advertising is an excellent way to promote your business, build trust, and establish social proof among potential customers. Testimonials can help boost sales and conversions when used effectively. However, it’s important to know how to make the most of this type of advertising.  This blog post will discuss how this kind of advertising…

If you are a content marketing manager or director, you already know a lot about project management: check-ins, detailed briefings, review processes—everything. But it’s one thing to manage projects in-house vs working with a content marketplace to get things done. Suddenly, your standard project management process just doesn’t cut it anymore. Instead of working with…

The freedom of being a “one-person marketing team” is incredible. You have all the flexibility that you need to help your business find success. But what’s the downside?  You’re the only one in the driver’s seat—and it can be thrilling, exhausting, and utterly terrifying. The good news is that it doesn’t need to be (overly)…

Project management tools are a must for any content marketer looking to scale their content machine. But which one should you use? Resources abound for comparing project management tools – after all, many of these companies have bottom of funnel content, comparison pages, and pricing guides they’d love for you to read. But those pieces…