Paul Zalewski
I’m Paul, head of marketing at Verblio. I’m going to walk through everything we know about whether AI content can be used for SEO, plus the upsides, downsides, and risks associated with doing so. Prepare for extreme whiplash. Quick important note: SEOs and content marketers have been using AI-powered tools for SEO research for years (think…
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Content creation is hard. According to Angela DeFranco of HubSpot: “Content creation is the hardest part of inbound marketing”. (Side note, we interviewed Angela, at the time a product manager at HubSpot working on content writing products, on topic cluster methodology. More on that here.) Because it’s hard, and because it doesn’t feel like the…
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Small- and medium-sized businesses often outsource business functions like accounting, human resources, payroll, and more to stay lean and flexible. But outsource blog writing? This can seem more challenging—after all, your blog is the voice of your company, and a critical part of your content marketing strategy. Should You Outsource Your Blog Writing? If you…
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Many of our customers tell us that SEO is one of the primary reasons they blog. And it’s a great reason—blogging can have a profound impact on your organic rankings and traffic. But, to realize that benefit, you need to do a number of things, one of which is to ensure your blog posts are…
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Things are weird right now. And scary, and difficult, and heartbreaking. And on top of all that, we have to figure out how to do everything we can to make our businesses survive and (hopefully) thrive. Since most of Verblio’s business comes from digital marketing agencies, we spend a lot of time thinking about this…
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So you have a writing project that you need help with. Whether or not you know it yet, you need to learn how to hire freelance writers. These are important questions, and challenging ones. It can be a relief to determine you need help with your writing, someone to share the burden of what can…
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