When I was a kid my mom always said “If you put garbage in, you’ll get garbage out.” My mom was on to something. She was referring to watching reality TV and eating junk food, but her wisdom also applies to content marketing. I may still watch reality TV, but I know if you put…
Read More
New to Verblio and wondering how to become our writers’ new favorite client? We’ve got three customer behaviors our writers love to see. Follow these steps to get more submissions, faster, and build relationships with our top writers that will get you content you love for years to come. 1. Decide on submissions quickly. Our writers’…
Read More
Breaking down the purpose, strategy, and execution behind a content refresh Performing a content refresh is a critical pillar of any sound content strategy. It maximizes the return on the investment you already make in content creation by extending the performance and lifespan of your existing content and seizing opportunities that may have been missed…
Read More
Content creation is hard. According to Angela DeFranco of HubSpot: “Content creation is the hardest part of inbound marketing”. (Side note, we interviewed Angela, at the time a product manager at HubSpot working on content writing products, on topic cluster methodology. More on that here.) Because it’s hard, and because it doesn’t feel like the…
Read More
The Google-pocalypse is upon us! Don’t worry, the world is not ending. Google is just stealing more and more coveted clicks for themselves with ever-evolving SERP features. Read: “featured snippets.” These snippets prevent organic clicks because they don’t require a searcher to click on an article before getting the information they want. And if they…
Read More
Content optimization is the process of refining and tweaking your content to match a user’s search intent, rank in search engine results pages (SERP), and improve the quality and readability of your asset. Sounds tricky, right? As an agency, maybe you’re optimizing content in-house, or perhaps you’re outsourcing projects to an SEO professional. Either way,…
Read More